The biggest challenge for agile digital companies today is to explain the potential in the agile production methods – without seeing the challenges in skipping exact milestones and deadlines – and with spotting the huge benefit and risk minimizing factor, when the users are involved and you can constantly adjust the product while measuring the impact.
The second biggest challenge is to explain the strength of cross media production and how this spreads even more risk and lowers costs and increases ARPU.
The third biggest challenge is to explain how a global mega success depends on the factors above, about three handfuls of production details and execution quality and then the secret ingredient that will induce a lifelong loyalty from both parents and children.
Okay we’ll spill the beans about the secret ingredient. We’re talking about aspirational values. When fooling around with your identity in Crimeville you also meet 37 stereotypes who all seem to very typical, but then they surprise you along the way when on the hunt for a culprit. This doesn’t show until you are deeper in the universe, but when you slowly realize that Terra Rash isn’t homeless but a rocket scientist, that Chuck Matthews the reporter has false teeth and that Vampire Carla is afraid of the dark, you realize everyone has secrets and everyone steps over the line – for a reason. And just perhaps – people do things for a reason, but not intentionally to hurt you. As we say: “Nobody is perfect. But who want’s to be Nobody”. The fourth biggest challenge is to make people read this far because we’ve way overstepped Facebook or twitter max.