Art of Crime developed a total cross media strategy from scratch AND designed the whole platform for a trans media expansion BEFORE launch. Their test launch last year showed a unique potential and the Scandinavian MMO launch this summer has proved it is scalable now with over 80 thousand Crimevillains and hundreds joining every day.
But hey! It all sounds easy on paper. How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? How do you make compelling game play, storytelling for trading cards, TV episodes that makes sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, toys all with intertwined business models? And why? Come get a sneak peak of the black box configuration behind a transmedia IP.